Marketing for gastronomy requires strategy to move the stopped days, dominate the local search and awaken desire at the moment the client decides where to eat or drink.
Each action is designed to generate movement at specific times, facilitate customer decision and transform your digital presence into visits, requests and recurrence.
Solution 01
Weak days need not be advertised damage. We plan targeted offers, short-range geolocation campaigns, and engagement actions to reach out to those close and create a concrete reason to visit your space that day.
Read the article: It's Tuesday! What motivates a person to go out to a bar?
Solution 02
We create ads with dynamic range of reach in business hours to hit office workers and businesses around exactly when they decide where to find friends after work hours.
Solution 03
We built a Local Digital Presence prepared for searches with immediate intent. Full information, relevant content and location signals help your business to appear when the customer is ready to leave or ask.
Solution 04
We optimize Google Business Profile with strategic categories, photos, services, publications and evaluation management. The objective is to expand its relevance in the region and gain more space in local searches.
Read the article: How to Master Reviews on Google and Turn Stars into Sales
Solution 05
We eliminate barriers between discovery and visit. We organize the local profile, insert direct navigation links and use persuasive calls to get the customer to click, trace the route and reach the establishment.
Solution 06
We structured fast digital menus on the phone, easy to consult and thought to highlight dishes of greater margin. Strategic photography, organization and persuasive descriptions help the customer decide better and buy more.
Read the article: How to Create a Surprising and Attractive Menu
The demand for bars and pubs is geographically directed, time sensitive and driven by events when customers search Google for terms like “bars near me”, “happy hour with double dose” or “happy our double drink”, “bar that will broadcast today’s game”, “bar with karaoke” and “bar of cocktails in Barra Funda” — and the Google Local Pack (Top 3 on Maps), Google Maps Company Profile and company website are responsible for most of the qualified traffic.
Bars that conquer positions in the local package do this through a complete and active digital presence in these tools:
Integration with reservation systems also allows you to capture both the intention of those planning a visit and those doing an immediate search. Vinsancor Digital Presence develops Local SEO and GEO strategies for bars and pubs by converting into more in-person customers and more reservations for gaming events and days.
Based on the real experience of the counter and hospitality, we understand the peak times, the need for tables and the journey of those who decide where to eat or drink. We turn this expertise into assertive ads, map optimization and websites that water your mouth and fill your lounge or delivery.
In the field of gastronomy, are 7 years acting as barista and bartender and having passed by renowned cocktail bars in São Paulo, as Riviera, Bar dos Arcos, Astor, Blue Note, Sky Hall Terrace Bar, Mundibar, among others.
With a strong practical experience in the hospitality sector, I bring to the technology market a vision focused on the customer experience. At Vinsancor, we turned digital presence into a brand authority, helping companies to position themselves prominently in the online ecosystem – with 100% remote care for all Brazil, allowing us to work with establishments in São Paulo, Rio de Janeiro, Porto Alegre, Recife, Goiânia, Fortaleza, Aracaju, Osasco, Sorocaba, Campinas, Taubaté, Piracicaa, Bragança Paulista, Paulínea, Vila Velha, Petrópolis, Teresópolis, Saquarema, Manaus and other Brazilian cities. We also operate abroad, currently serving customers in California, United States.
Yes — the vast majority of qualified traffic for bars and pubs comes from research with geographical intent, such as “bars near me”, “bar with karaoke in the center of João Pessoa”, “bar of cocktails in Belém”. Google Business Profile and the local results package are responsible for much of this traffic.
Why on Instagram you don't hit who is right now looking for a cocktail bar or double dose of Aperol Spritz, you're just creating that wish for those who see your Instagram. Customers who go on Google already know what they are looking for for their night, and they choose bars based on what they looked for exactly, and when they see the establishments that appear in the survey, they select where they go based on the atmosphere of the establishment — what the environment is like, what the counter is like, how the external space is and who usually attends the place that night.
The frequency of photo posting in Google Business Profile — with real images of the interior, external area, drinks and events published several times a week — is among the most relevant factors for the visibility of bars in Google's local results.
In addition, photos help transform online surveys and evaluations into face-to-face visits, with conversion rates significantly higher than those obtained only with text-based optimization. Another important point: frequent posting makes Google's AI understand that its establishment is important.
You already have an audience — and that's great. But the question is: how many people who don't know your bar are looking for exactly what you offer, but attending your competitor because you don't have Google highlights?
""""""When someone searches Google or Maps by bar near me, bar with live music, better chopp in Vila Velha or even by the name of your bar, the Company Profile is one of the first things that that person can find.
And there's another point: your current audience may continue to attend the bar, but Google helps you win over the next customer and even prevent your audience from leaving your bar to attend another one that may seem more interesting. In your city there are many people who search for it, because they do not know places for what they want at that time.
You do not need to invest in Google because there is no audience.
You invest so that the audience that doesn't know your bar can find it when you're looking for a place like yours.
And for a bar, this is especially important because many decisions are made at the time: ‘where are we going to drink today?’, ‘do you have a nice bar near here?’, ‘where is the game going?’.
If your bar doesn't show up right now, another bar appears in your place.
And more: don't forget that many cities receive tourists and people who will work periodically who will use Google to find a place to go out at night and who look for what precisely their bar offers, but they will only find it if their bar is highlighted.
Yeah. When a client decides to go out to eat or drink, he rarely walks aimlessly: he searches his phone for "bar near me" or "where to eat today". We link Local SEO in Google Maps to a lightweight and fast mobile-optimized website. The site works as the card an aggregator of all useful information your client will put in Google search or ask for an Artificial Intelligence, with correct address, environment photos, the atmosphere and vibe of the place, working hours and contact action buttons and navigation route (Google Maps and Waze) in one click. This reduces friction and guides the screen customer to his desk, even if his facade is on a quiet street.
Your website works as a direct channel of disclosure and conversion, totally free of the algorithms and limitations of social networks. Instead of depending on the oscillating organic reach, we structure on your site a page of offers and events of the week (or dynamic sections on One Page) focused on triggers of opportunity — such as extended happy hour, double dose promotions or theme nights. When paid ads or local searches attract the customer near your address, the site immediately delivers the concrete reason for him to leave the house that day, with direct booking button or GPS route ready in one click.
PDFs take a long time to click on the 4G of a customer who will be on the street wanting a quick answer to his question, require constant zoom and are uncomfortable to read on his mobile phone, while feed photos do not transmit the menu structure and can scare away those who believe that only what is in the photos is what is on the menu, without information on values and details. We have developed a responsive and direct digital menu section within your website. We combine Cardapian Engineering and Neuromarketing techniques to organize visual architecture, highlight the dishes and cocktails of greater profit margin and present photos or videos and persuasive descriptions. The customer consults the menu with speed on the phone to decide to go to your bar faster.
The Google Profile is essential, provided with the correct settings. But it alone is not enough, especially in a competitive market such as bars and restaurants. Instagram attracts interest, but for another time. A site of your brand is who can define the final decision of the customer. An exclusive site brings together in one place the interactive menu, direct buttons for booking, navigation via Waze/Maps, schedule of attractions and direct links to the WhatsApp service. In addition, the site dramatically strengthens its authority in Local SEO, making Google and the Artificial Intelligence understand that its establishment is a reference in the region and prioritizing its record at the top of the searches.
Our consulting and development process Web is 100% digital, agile and without unproductive meetings. Because we have real practical experience of counter and cocktail shop in large houses of São Paulo, we understand the routine race of those who manage the salon. We deliver the complete structure of your site and the optimization of digital presence remotely to establishments across Brazil and abroad (as in California), ensuring that your restaurant has an air sales tool with maximum agility.
Depending only on free messages on Instagram Direct makes you lose valuable budgets due to lack of service agility and messages that go straight to spam and you don't see. We develop an exclusive section on your site dedicated to Reservations and Events, with intelligent forms that collect essential data (number of people, date, type of celebration and time) and direct the request directly to your email address or, if you prefer, leads directly to Whatsapp for a more direct and quick contact. In addition to conveying professionalism to companies and party organizers, the site reduces the operational work of your team and ensures that no opportunity for batch sales is lost.
A high conversion gastronomic site is not an aesthetic expense, but a measurable sales asset. We set up tracking tools (such as Google Analytics) to monitor exactly how many people clicked to see the menu, how many requested the GPS route to your lounge, how many clicked to book and how many started chatting in WhatsApp. With this clear data, you follow the Return on Investment (ROI) and understand with precision how your digital presence translates into busy tables and real cash billing.
Request an analysis of your digital presence or schedule a diagnosis to set your business priorities.